Traditional as well as digital, offline to online, every entrepreneurs and SMEs keep up with marketing trends.
Book reviews / Marketing / Social Media
by Dawnpilot · Published September 21, 2013 · Last modified October 20, 2021
Shannon Evans’ The Definitive Guide to Twitter is the perfect how-to that we’ve needed so badly. Giving a step-by-step approach, the reader is walked through choices to build a Twitter page and administer the process to share...
by Dawnpilot · Published September 15, 2013 · Last modified October 20, 2021
I hear I need to use Twitter. How do I do that? Twitter’s value is to promote your book to the outside world by building a base of followers who are interested in...
If you’ve been wondering what you can do to drive traffic to your site, wonder no more. Get Found Now: Search Engine Optimization Secrets Exposed is the perfect “how-to” book for newbies and experienced webmasters alike.
Reconnecting with colleagues through social media can mean meaningful business including new prospects, renewing relationships, job referrals, recommending associates’s work, networking, and finding resources.
Advertising in General / Direct Response Advertising / DRTV / Internet Advertising / Marketing / Television advertising
by Dawnpilot · Published October 18, 2009 · Last modified October 20, 2021
When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.
No, it’s not a Post-It Sticky. Or a sticker. When I wanted to make a post “stick” in a WordPress blog and be the top of the blog, I found some old instructions out in...
I find myself talking about Killer Apps a lot lately when it comes to Social Media. Each one of us will have our favorite: whether it’s Facebook, Twitter, or any of the myriads of...
Think about this process as developing your own Social Sphere of Influence. Take the aerial view of your business today and where you want it to go in the near future and in the...
Advertising in General / Marketing
by Dawnpilot · Published September 17, 2009 · Last modified October 20, 2021
It’s a common occurrence visualized in an apt dating scene, a Customer breaks up with an Advertiser because they are not relating or having a dialogue. Get out of your monologue as an Advertiser....
Direct Response Advertising / DRTV / Internet Advertising / Marketing / Social Media
by Dawnpilot · Published September 14, 2009 · Last modified October 20, 2021
The media cost of social media can be as little as the time and effort put forth to make contact with customers. That looks like a pretty great business investment to me. A real no-brainer.