Electronic Retailer

May, 2013 Issue

In “All Flash, Real Substance,” I gave my take on the trend in private sale sites and how that might impact DRTV marketers. Each new twist on ecommerce needs a good review and perspective to see how it can be used by DRTV professional, and private sale sites just offer up one more opportunity that will require its own strategy.



The Definitive Twitter Guide

When @ShannonEvans wrote The Definitive Twitter Guide, I shared with her how folks in the affiliate world were using Twitter to push out offers to their publishers. See page 122 to learn how industries gather their business network to speed response time in social media.