Shannon Evans’ The Definitive Guide to Twitter is the perfect how-to that we’ve needed so badly. Giving a step-by-step approach, the reader is walked through choices to build a Twitter page and administer the process to share and engage. While perfect for the beginner, like Shannon’s other social media books (see review for ‘Get Found Now‘) experts will […]
I hear I need to use Twitter. How do I do that? Twitter’s value is to promote your book to the outside world by building a base of followers who are interested in your content. You do that by sharing 140 character messages that share your point of view and send traffic to your […]
I find myself talking about Killer Apps a lot lately when it comes to Social Media. Each one of us will have our favorite: whether it’s Facebook, Twitter, or any of the myriads of social networks here now or coming in our future. If you haven’t read Tim Sanders’ book “Love is the Killer App,” […]
Think about this process as developing your own Social Sphere of Influence. Take the aerial view of your business today and where you want it to go in the near future and in the long-term. What are your goals? Not all elements may be appropriate for your business and you need not tackle every facet […]
The media cost of social media can be as little as the time and effort put forth to make contact with customers. That looks like a pretty great business investment to me. A real no-brainer.