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Mari Smith

Getting Started: Planning Your Social Media Strategy

October 3, 2009 Dawnpilot Social Media

Think about this process as developing your own Social Sphere of Influence. Take the aerial view of your business today and where you want it to go in the near future and in the long-term. What are your goals? Not all elements may be appropriate for your business and you need not tackle every facet […]

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Interesting Times – Unique Opportunities in Social Media

September 14, 2009September 22, 2013 Dawnpilot 1 Comment Direct Response Advertising, DRTV, Internet Advertising, Social Media

The media cost of social media can be as little as the time and effort put forth to make contact with customers. That looks like a pretty great business investment to me. A real no-brainer.

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