How to Use Twitter
I hear I need to use Twitter. How do I do that? Twitter’s value is to promote your book to the outside world by building a base of followers who are interested in...
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Social Media: Your Audience Is Choosing Their Killer App
I find myself talking about Killer Apps a lot lately when it comes to Social Media. Each one of us will have our favorite: whether it’s Facebook, Twitter, or any of the myriads of...
Getting Started: Planning Your Social Media Strategy
Think about this process as developing your own Social Sphere of Influence. Take the aerial view of your business today and where you want it to go in the near future and in the...