When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.
It’s a common occurrence visualized in an apt dating scene, a Customer breaks up with an Advertiser because they are not relating or having a dialogue. Get out of your monologue as an Advertiser. Use social networking to continue the conversation and ENGAGE your customer to improve and maintain that relationship. Companies today have made […]