When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.
Marketing is going through interesting times all right. I think social media has turned it all upside down on its head. I also think that’s a good thing.
I hear a lot of talk in the industry about WHY to jump into social media. To me, as someone who has been measuring results from coupon codes [...]
