Browsing the archives for the Direct Response Advertising category

Direct Response TV Production Notes – Testing Commercials for Impact

When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.

1 Comment Posted in Advertising in General, DRTV, Direct Response Advertising, Internet Advertising, Television advertising
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Interesting Times – Unique Opportunities in Social Media

The media cost of social media can be as little as the time and effort put forth to make contact with customers. That looks like a pretty great business investment to me. A real no-brainer.

1 Comment Posted in DRTV, Direct Response Advertising, Internet Advertising, Social Media
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