Shannon Evans’ The Definitive Guide to Twitter is the perfect how-to that we’ve needed so badly. Giving a step-by-step approach, the reader is walked through choices to build a Twitter page and administer the process to share and engage. While perfect for the beginner, like Shannon’s other social media books (see review for ‘Get Found Now‘) experts will […]
I hear I need to use Twitter. How do I do that? Twitter’s value is to promote your book to the outside world by building a base of followers who are interested in your content. You do that by sharing 140 character messages that share your point of view and send traffic to your […]
If you’ve been wondering what you can do to drive traffic to your site, wonder no more. Get Found Now: Search Engine Optimization Secrets Exposed is the perfect “how-to” book for newbies and experienced webmasters alike.
Reconnecting with colleagues through social media can mean meaningful business including new prospects, renewing relationships, job referrals, recommending associates’s work, networking, and finding resources.
When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.
No, it’s not a Post-It Sticky. Or a sticker. When I wanted to make a post “stick” in a WordPress blog and be the top of the blog, I found some old instructions out in the Spheriverse. I thought I’d post some new ones. They are real easy. Even I could do it! Create the Post. […]
I find myself talking about Killer Apps a lot lately when it comes to Social Media. Each one of us will have our favorite: whether it’s Facebook, Twitter, or any of the myriads of social networks here now or coming in our future. If you haven’t read Tim Sanders’ book “Love is the Killer App,” […]
Think about this process as developing your own Social Sphere of Influence. Take the aerial view of your business today and where you want it to go in the near future and in the long-term. What are your goals? Not all elements may be appropriate for your business and you need not tackle every facet […]
It’s a common occurrence visualized in an apt dating scene, a Customer breaks up with an Advertiser because they are not relating or having a dialogue. Get out of your monologue as an Advertiser. Use social networking to continue the conversation and ENGAGE your customer to improve and maintain that relationship. Companies today have made […]
The media cost of social media can be as little as the time and effort put forth to make contact with customers. That looks like a pretty great business investment to me. A real no-brainer.