Make money: What it takes to be a successful As Seen On TV company
Using toll-free numbers and web sites are the great ways to capture and evaluate with greatest speed the sales performance of TV advertising dollars. Virtually overnight, or as quickly as realtime, sales can be measured against ad dollars spent.
Advertisers minimize their losses by testing and adapting their campaigns by moving ad dollars where the sales response is best.
Advertisers also make decisions about modifying creative to strengthen the features/benefits and heighten perceived value.
The variety of elements that make great results includes:
TV producers that have experience in making the phones ring
Media buying companies with historical results/TV station/time period/industry
Telemarketing services that understand DRTV accounts and their needs
Fulfillment houses that ship on time every time
Customer service that resolves consumer complaints expeditiously
Web developers that build sites that are easy to navigate and secure
Tip: collect or secure (eppend*) email address of consumer with their permission to send them information on upcoming special offers you recommend
*Eppending – having any particular field (s) added to a database file where some information about the consumer such as name and physical address is available
For more information or recommendations, please call 206-246-2246.
