Learn How to Set Up and Run a Twitter Account for your Business

Shannon Evans’ The Definitive Guide to Twitter is the perfect how-to that we’ve needed so badly. Giving a step-by-step approach, the reader is walked through choices to build a Twitter page and administer the process to share and engage. While perfect for the beginner, like Shannon’s other social media books (see review for ‘Get Found Now‘) experts will […]

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Direct Response TV Production Notes – Testing Commercials for Impact

When making a TV commercial, do this test: View with audio off. Did you get the message? Were you persuaded? Then turn away from the video and listen to the audio. Will the audio alone be enough to get you to take the desired action. Take advantage of both capabilities to maximize the consumer reaction.

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